Bloom Labs will collaborate with six newsrooms as part of the Bay Area News Collective to assess the geographic diversity and density of news in California's San Jose region. The newsrooms will use Bloom's geotagging tools and location analytics to leverage insights and formulate experiments for underrepresented communities.
Traditionally, local newsrooms have communication strategies exclusive from other businesses in the same region, creating blind spots or overlaps in news coverage and accessibility. Consequently, one news service may not serve areas that other newsrooms cover well, causing readers to have inaccurate or competitive local news perceptions.
The resulting solutions of this project will curate stories from all newsrooms on maps and neighborhood feeds that offer more diverse and equitable experiences for readers and businesses. The project will document and share how collective newsroom strategies influence the perception and value of engagement, subscriptions, and partnerships.