Bloom for Business

Your Marketplace of Local News

Bloom makes local news accessible to your services,
providing meaningful nearby experiences to locals.

Introduction

Enhance Your Service with Meaningful Local Content

Bloom helps you inform and engage your users in local communities while using your current service.

We provide local news from verified local publishers that integrate into your services, drawing more engagement and loyalty from your users as they begin to look up to you as more than just another local business, but a good neighbor too.

Plugins

Complement Your Services

Your business serves local communities, now use Bloom to do more for those communities, a step ahead of the your competitors.

Each of our plugins serves a unique purpose as it offers a new perspective for local content. You can customize and embed any of the plugins in just a few minutes.

Try them out

Newsletter

Keep In Contact, Personally

Strengthen your user loyalty by informing your local audiences about their neighborhood.

Bloom offers a personalized newsletter that curates local news for individual users. Additionally, the distribution helps support local publishers in neighborhoods you serve.

See how it works

Case Studies

Our Partnerships In Action

  • 2021-2023: The neighborhood network, Nextdoor, used Bloom to partner with local newsrooms in the UK to automatically deliver news stories to the growing userbase on their platform. Read the case study
  • 2016-2020: The roommate service, Roomeze, in New York City used Bloom to partner with local newsrooms to continually inform and engage customers with local news newsletters. Read the 2018 case study

The Process

Bloom works with local publishers in your community to gather local news and events as they're published.

We make this content accessible to businesses like yours in real-time and flexible to use on any of your services.

After signing up, we'll discuss with you what type of content you're looking for and how you would like to integrate it on your services.

We're able to tailor content to the needs of your business and users.

Next, we'll figure out the best solution for your needs, which may be an embeddable plugin on your website, application, or newsletter.

Lastly, Bloom will recruit verified, trustworthy publishers in your community and bridge your connection to make content ready for your service within a few days.

Your use of Bloom gives back to the community, creating new awareness and readership for local publishers.

Stand Out From The Crowd

Bloom makes it easy to differentiate your service from your competitors. The added value of local content helps your users perceive your business as a step above the rest.

Tailored Content For Your Needs

Customize the content for your own preferences and service's needs, providing a unique experience for your users that they won't see on any other service.

Experiences That Drive Engagement

Enriching your user experience with Bloom makes it easy for them to use your service to become a more informed and active participant in your service and in the community.

Nextdoor

Featured Partner: Nextdoor

Nextdoor is the neighborhood hub for trusted connections and the exchange of helpful information, goods, and services. Neighbors worldwide turn to Nextdoor daily to receive trusted information, give and get help, get things done, and build real-world connections with those nearby - neighbors, businesses, and public services.

Throughout 2021 and 2023, Bloom Labs and Nextdoor partnered on a content distribution and revenue share program with 18 local independent news outlets in the UK. The program was an effort to bring more local news stories to residents in Nextdoor's neighborhood communities. Bloom worked side-by-side with local newsrooms to help them geotag stories in relevant neighborhoods so they can be automatically distributed to residents who live there.

Read the Case Study

NEWS

Updates about the technology and research that makes Bloom Labs an innovative tool for journalism.

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