Geotagging On Bloom

Location-based publishing made easy

Geotagging leverages the geographic data in your content, allowing you to offer readers a personalized, local experience based on places they care about.

Geotagging Options

We know geotagging sounds intimidating and complicated, but that’s exactly why we started Bloom. We want to make it easy for you to use modern, location-based publishing and marketing tools to serve your community online.

We provide three easy ways to geotag your content:

  1. On our local news map, or
  2. In your own CMS, via our Wordpress plugin
  3. In your own CMS, via our Geotagging API

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Increase Local Discoverability

Each geotagged article is automatically available on our global map and website plugins. These tools enable local businesses to embed your content on their website, and enable readers to browse what's happening in their neighborhood.

Inform The Neighborhood

Our plugins come in the form of local search, interactive maps, and content recommendation feeds. These can be embedded and shared with your local audience via your website and Facebook.

Learn more about plugins

Educate Your Team

Our goal is to educate journalists on how to use geolocation tools more efficiently in the newsroom. Rather than just geotagging on our own, we give publishers control to improve their technology skills that will build confidence to publish in new, exciting ways.

Managing Geotagged Content

Location data can get messy! As a geolocation platform, we want to make sure you can not only manage your geotagged content, but also understand it. Our publisher dashboard brings together your geotagged content, locations, and insights on reader behavior in those neighborhoods.

This type of data makes it easy to strategize marketing and editorial decisions based on where you write about, not just what you write about.

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Learn more about the benefits of geotagging on our blog.

Analyzing the geography of your content
  • Understand where your geographic coverage is and where it's lacking.
  • Summarize content by city, street, or postal code
  • Analyze neighborhoods you frequently write about
  • Compare different locations based on readership behavior

Featured Publisher

BK Reader is a hyperlocal publisher serving Central Brooklyn, NY. They use our Wordpress plugin to geotag their content and use our local search plugin so their readers to easily find content happening closest to their location or specific neighborhoods.

More about the plugin Visit BK Reader


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