Geotagging leverages the geographic data in your content, allowing you to offer readers a personalized, local experience based on places they care about.
We know geotagging sounds intimidating and complicated, but that’s exactly why we started Bloom. We want to make it easy for you to use modern, location-based publishing and marketing tools to serve your community online.
We provide three easy ways to geotag your content:
Each geotagged article is automatically available on our global map and website plugins. These tools enable local businesses to embed your content on their website, and enable readers to browse what's happening in their neighborhood.
Our plugins come in the form of local search, interactive maps, and content recommendation feeds. These can be embedded and shared with your local audience via your website and Facebook.
Learn more about plugins
Our goal is to educate journalists on how to use geolocation tools more efficiently in the newsroom. Rather than just geotagging on our own, we give publishers control to improve their technology skills that will build confidence to publish in new, exciting ways.
Location data can get messy! As a geolocation platform, we want to make sure you can not only manage your geotagged content, but also understand it. Our publisher dashboard brings together your geotagged content, locations, and insights on reader behavior in those neighborhoods.
This type of data makes it easy to strategize marketing and editorial decisions based on where you write about, not just what you write about.
Learn more about the benefits of geotagging on our blog.
BK Reader is a hyperlocal publisher serving Central Brooklyn, NY. They use our Wordpress plugin to geotag their content and use our local search plugin so their readers to easily find content happening closest to their location or specific neighborhoods.