Geo Metadata

A simple way to make location data accessible

Geo Metadata is a metadata schema for your webpages that makes it easier for readers and third-party services to understand the location of your local news stories.

What is Geo Metadata?

Geo Metadata is simply a few properties hidden within a webpage that explain the location of its content.

Including this metadata schema on your webpages allow for online tools, such as Bloom's plugins, search engines, and social networks, to accurately read the location details and match them with user experiences. Metadata tags are not shown on the front-end of your website.

Bloom uses Geo Metadata within each article page on our global map and to help populate our plugins when they're embedded on webpages.

For example, a story talking about The White House will have the following Geo Metadata:

Latitude: <meta property="geo:latitude" content="38.8976" />

Longitude: <meta property="geo:longitude" content="-77.0365" />

Address: <meta property="geo:formatted_address" content="1600 Pennsylvania Avenue Northwest, Washington, DC 20500" />


This geotagging schema is easy to install and use for any website

I have WordPress

We recommend installing our Bloom For Publishers WordPress plugin, which includes options for Geo Metadata, Local Search, and Maps.

Download the plugin

I don't have WordPress

No worries! Geo Metadata can also be integrated by writing the metadata code directly into your webpage. Contact your web developer and nicely ask them to help you get it set up. They can use our Test Drive tool below as a reference.

If you don't have a web developer and need assistance, just contact us, we're happy to help you out.

Test Drive


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