Geo Metadata is simply a few properties hidden within a webpage that explain the location of its content.
Including this metadata schema on your webpages allow for online tools, such as Bloom's plugins, search engines, and social networks, to accurately read the location details and match them with the user-facing content. Metadata tags are not shown on the front-end of your website.
For example, an article talking about a topic at The White House will have the following Geo Metadata:
Content: 1600 Pennsylvania Avenue Northwest, Washington, DC 20500
This geotagging schema is easy to install and use for any website
We recommend installing our "Bloom For Publishers" Wordpress plugin, which includes options for Geo Metadata, Local Search, and Maps.
No worries! Geo Metadata can also be integrated by writing the metadata code directly into your webpage, or using our Geotagging API. Contact your web developer and nicely ask them to help you get it set up. They can use our Test Drive tool below as a reference.
If you don't have a web developer or need assistance, just contact us, we're happy to help you out.