Give more value to customers by offering personalized news content for their home and interests.
Bloom's newsletter can help you learn more about your customers and automatically craft personal emails for each one based on their unique preferences.
"Implementing the Bloom newsletter at Roomeze has been a positive selling feature for clients and new hires alike.
Many of our users are moving to unfamiliar areas. Being able to provide them with hyper localized news, events and recommendations based on their new address is yet another element that sets us apart from other real estate tech players. Bloom's ability to tailor features to our specific newsletter needs has been a genuine asset in expanding the Roomeze brand and service."
Max Spinelli, Head of Marketing at Roomeze
Get to know your subscribers personally.
Use one of Bloom's subscription forms or build your own to let user's provide their preferred location to receive news nearby. Their information is saved in your CRM.
Bloom can integrate with most major CRM's so you can continue using your existing subscriber list. Bloom currently supports ActiveCampaign, MailChimp, SendGrid, and Listrak.
Craft personal emails from accurate data.
Bloom treats personalization as an entire experience, not a just a greeting. In your Bloom account, you can easily customize how your newsletter will personalize to subscribers, including its layout and algorithm.
Once your settings are chosen, Bloom automatically prepares emails for each subscriber by matchmaking their preferences with local news stories.
Decide on the schedule for delivery and Bloom will automatically perform the personalization processes and deliver the newsletter to your subscribers using your current CRM.
You can preview a personalized email for any of your subscribers at any time.
Get engagement analytics on a more granular level.
Bloom can help you track how subscribers with certain preferences are interacting with content. That means more insight into subscriber behavior that can help you make better decisions on how you serve the local community.
Since the newsletter is sent with your CRM, you can view the traditional analytics including open rates, click rates, and custom campaign goals.
Roomeze managed a newsletter with Bloom to engage with their customers at a hyperlocal level. The subscribers received recommendations, events, and news happening near their home. Local news and events are provided by local newsrooms that serve the subscriber's neighborhood.