Get to know your subscribers personally.
Use one of Bloom's subscription forms or build your own to let reader's provide their preferred location to receive news nearby. Their information is saved in your CRM.
Bloom can integrate with most major CRM's so you can continue using your existing subscriber list. Bloom currently supports ActiveCampaign, MailChimp, SendGrid, and Listrak.
Craft personal emails from accurate data.
Bloom treats personalization as an entire experience, not a just a greeting. In your Bloom account, you can easily customize how your newsletter will personalize to subscribers, including its layout and algorithm.
Once your settings are chosen, Bloom automatically prepares emails for each subscriber by matchmaking their preferences with your geotagged stories.
Send the newsletter just like you're used to.
Decide on the schedule for delivery and Bloom will automatically perform the personalization processes and deliver the newsletter to your subscribers using your current CRM.
You can preview a personalized email for any of your subscribers at any time.
Get engagement analytics on a more granular level.
Bloom can help you track how subscribers with certain preferences are interacting with your content. That means more insight into subscriber behavior that can help you make better decisions on your personalization settings and the type of content being reported.
Since the newsletter is sent with your CRM, you can view the traditional analytics just as you do now - including open rates, click rates, and custom campaign goals.
A few newsrooms at Bay Area News Group operate a personalized newsletter with Bloom that delivers their stories to each subscriber's preferred location.
The stories from each newsroom are collectively curated to inform subscribers of what's most relevant near them.