Privacy Policy

Last updated: November 17, 2016

Introduction

This Privacy Policy describes the types of information Bloom gathers from its users on https://www.bloom.li ("Website"), and how that information is used. This policy should be read carefully before accessing the Website. This agreement is made by Bloom and you, the user, ("you", "your", or "user"). By visiting the Website, accessing and interacting with the Website data or connecting to any part of the Website, you explicitly agree that you have read, understand and agree to be bound by this policy. If you do not wish to be bound by this policy, do not access or use any part of the Website.

1. General

Bloom and its subsidiaries and affiliates ("Bloom", "we", "us" or "our") provide you with access to the Website, and/or other websites as specifically indicated herein, and provide you with its services offered on said websites ("Services"). Access to and use of the Services is governed by this policy.

2. Collection of Device Information

Upon entry to the Website and during interactions with the Services, a specific set of non-personal data is collected about the electronic device being used. This data includes the web browser's public user agent and public IP address. The Website does not use either of these two data points to collect additional information about the device or the person using the device without permission from the user.

This data is collected specifically for enhancement and analytical purposes. By organizing the data, Bloom is able to recognize different ways users are accessing the Website, which helps determine how to improve Services for the devices used. Additionally, the data is organized to recognize patterns of usage on different devices, which help create analytical reports based on these findings that may be used for enhancements or for larger internal business decisions.

3. Collection of Personal Information

All personal information collected on the Website is specifically asked for from the user and does not obligate the user to provide this information. However, personal information must be provided from the user in order to access certain Services. Additional types of personal information may be requested depending on the type of user account. For example, publisher accounts require information about the user's brand. The personal information is used to establish a unique user account and provide that account access to the Services. Contact information, including email address, is not distributed outside of the Services and is used only for communication purposes between Bloom and the user.

By utilizing the Services, you agree and understand that Bloom may also collect behavioral data from your experience including pages visited, content and user interaction, and activity patterns. The behavioral data may include activity between your user account, locations visited using our geolocation Services, content written or read, or interaction with other users. The behavioral data is used to recognize patterns and to enhance features on the Services with a goal to improve user experience.

4. Collection of Company Information

This section only applies to users who have or are interested in applying for a publisher or host (business) account on the Website. In order to obtain a publisher or host account, additional information about the user will need to be provided to verify the user's association with the brand. Bloom staff may request contact information from an applicant and will use that information solely for the purpose of confirming the information within the application.

5. Collection of Geographic Location Information

Bloom is primarily a geographic location service that provides data relevant to a location. For certain Services, a connection to the user's geographic location may be requested. This connection is not limited to the user's current location and can accept other methods of location retrieval such as IP address or manual input. A location will only be prompted for when accessing Services that require location information.

6. Collection of Publisher Content

Publisher Content includes any text, images, videos, links, or other content or materials that are posted on the Website by a publisher account. Any Publisher Content displayed on the Website is labeled with the publisher account that is solely responsible for the content. Our Services use Publisher Content for the purposes of:

  • Delivering to other users accessing the Services
  • Populating search results within the Services
  • Populating plugins with content relevant to the plugin's specified location
  • Generating reports for subscription purposes that may be provided to a user who is interested in a specific topic or location. These reports are similar to search results but may include a broader collection of Publisher Content not limited by location or time.
  • Generating reports for analytical purposes, including combining data from other Publisher Content to determine patterns and trends across locations, time, and publisher accounts.

7. Disclosure of Information

Bloom does not share, rent or sell personal information, specified above, with other people or companies. Bloom reserves the right to disclose any non-personal information that may be collected. Bloom may also release personal information when believed that doing so is appropriate to comply with the law (for example, to respond to a lawful subpoena, warrant or court order); to enforce or apply our policies; to initiate, render, bill, and collect for amounts owed to Bloom; to protect the company rights or property; to protect the users from fraudulent, abusive or unlawful use of the Website or Services; or if reasonably believed that an emergency involving immediate danger of death or serious physical injury to any person requires disclosure of communications or justifies disclosure of records without delay.

The Website and all collected information about the users are business assets of Bloom. Consequently, information about users, including personal information, will be disclosed as part of any merger or acquisition, sale or pledge of company assets, or in the creation of a separate business to provide the Website or Services or to fulfill products, as well as in the event of an insolvency, bankruptcy or receivership.

8. Access to Personally Identifiable Information

As a user of the Website, you have full access to the personal information that you provide for the account and have the right to change or remove the information at any time. If your personal identifying information changes, or if you no longer desire our Services, you may correct, update, or deactivate your account by following the instructions in your account.

9. Cookies

Cookies are used on the Website and contain information that allows Bloom to track your behavior within the Website. Unless you are registered and logged into the Website, cookies will not be stored on your computer. Cookies cannot be used to read data from your hard drive, and they cannot retrieve information from any other cookies created by other websites. The Website uses cookies specifically to understand how visitors use the Website, and to help improve the Website based on the resulting reports.

You may refuse to accept a cookie from the Website by following the procedures provided by your web browser. However, refusing to accept cookies may affect your experience using the Website.

10. Security

Bloom has implemented security measures in the Website to protect against the loss, misuse and alteration of the information under our control. However, Bloom cannot guarantee the protection of information against interception, misappropriation, misuse or alteration, or that your information may be not be disclosed or accessed by accidental circumstances or by the unauthorized acts of others.

11. Links to Other Websites

The Website may contain links to other websites that are not owned or controlled by Bloom. Please be aware that Bloom is not responsible for the privacy practices of such other websites. We encourage you to be aware when you leave the Website and to read the privacy policies of each and every website that collects personally identifiable information. Bloom's Privacy Policy applies only to Bloom's Services.

12. Social Media Tools

The Website uses various tools from third-party websites that allow you to share the information provided by Bloom. Please note that these third-party websites' privacy policies govern the collection and use of the information collected on those websites.

13. Removal of Information

If you find a piece of information harmful, inappropriate, or irrelevant within a publication on the Website, it is recommended to use the provided reporting tools to bring the content to the attention of Bloom's administrators. Reporting tools will mark a publication as potentially harmful and will immediately update the status of the publication for additional review. If the harmful or inappropriate information you find is not within a publication, such as a user account or other information displayed on behalf of Bloom, then it is recommended to contact Bloom immediately with details about the situation by emailing hello@bloom.li.

14. Policy Changes

Bloom reserves the right to change this policy should it be deemed advisable to do so. If any significant changes are made that affect the use or disclosure of your personal information, Bloom will make reasonable efforts to notify you of the changes such as notifying you through the email provided in your account or by means of a notice on the Website.

15. How to Contact Bloom

If you have any questions or suggestions regarding our privacy policy, please contact us by email at hello@bloom.li.

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