Rethinking accessibility for local news

We help newsrooms leverage the location of their stories and innovate how they connect with communities

Crown Heights Celebrates Student-Designed Eco Playground
Very close to you Around the block from home A few blocks from the office 5 minute walk to Green Street
Voted Top 30 Startups Accelerating Newsrooms
Startups for News 2018
Global Editors Network
Global Editors Network
"Absolute no-brainer and dream-come-true for news publishers!"
C. Zawadi Morris
BK Reader
BK Reader

Improving local news

Accessibility

We help newsrooms treat their story's location data with extra TLC so people can easily find news near them or places they care about.

Our approach transforms ordinary news feeds into meaningful, hyperlocal experiences like near-me search, interactive maps, and personalized newsletters.

Nearby Search plugin

Regional and Hyperlocal

Analytics

Geotagging local news uncovers a whole new set of insights about communities you serve.

Our Analytics Dashboard gives you more geographic awareness with street-level and birds-eye views. It brings regional news patterns to life in real-time, including the diversity of coverage across neighborhoods and how that matches local engagement.

19% 54
Difference in neighborhood coverage since August People subscribed within a mile of this story

Diversifying news

Distribution

Bloom is partnering with local businesses and services to open new distribution and revenue channels for newsrooms.

Our collaborative network includes companies across different sectors and geographies who all aim to bring meaningful and informed experiences to their local audience.

Who we're partnering with
Our real estate partners are using Bloom to give their new renters and roommates a friendly neighborhood welcome by informing them of local news happening near home.
We're piloting collaborations with transportation companies to see how local news can help inform people on where they are or traveling to.
We're leading R&D and advocacy to identify new opportunities for local news in areas with evolving digital infrastructure, ensuring journalism remains a pillar in the future of cities.

Advocacy

Things we stand up for

Education + Research

We've collaborated with journalism students, professors, and researchers at universities to train them with location-based tools and guide them to think of new uses for local news data.

Learn more
Recent News + Insight
January 22, 2020
Bloom Labs launches with newsrooms in San Jose at Bay Area News Group
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NEWS

Updates about the technology and research that makes Bloom Labs an innovative tool for journalism.

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