Bloom opens distribution channels for news content in local communities. We work with local businesses to diversify your distribution, automatically connecting your content to their audiences.
"Knowing that our content is being shared with our target audience through additional newsletter services and with absolutely no effort on our part makes this service an absolute no-brainer and a dream-come-true for a news publisher!"
C. Zawadi Morris, Publisher of BK Reader
The channel distributes content through a personalized newsletter, using Bloom's newsletter service.
To respect the preferences of Roomeze and their users, the content is automatically filtered to only distribute Arts, Culture, and Entertainment-related news and events.
The newsletter is sent to customers of Roomeze who have used their real estate services to move into the city. Their typical customers are millenials (averaging 25-30 years old) and over 60% are brand new to the city.
As Roomeze helps new residents move in, they're asked if they would like to be subscribed to the newsletter. The subscribers continue to grow on a daily basis and the newsletter is sent to them bi-weekly.
From February to April 2018, BK Reader geotagged about 50 news articles, which required just 9 minutes of time from their staff. They used Bloom's Wordpress plugin to geotag easily.
Bloom distributed the content to 400 newly moved-in residents who subscribed to the personalized newsletter. This resulted in over 2,100 impressions and engagement for BK Reader's articles.
Once you're registered as a publisher on Bloom, you will be able to geotag content in the communities you serve.
Our team will be notified when you begin geotagging and will reach out to you regarding distribution.
Our team will begin to research and connect with businesses or services that also serve your community. Alternatively, you may recruit local businesses that you already have good relationships with.
Besides geotagging, there is no additional work required on your end to get distribution channels set up.
Our team will work alongside the local businesses to set up a distribution solution that meets their needs. Once distribution channels are ready, we'll notify you about the logistics and automatically begin distributing your content to their users.
New businesses are joining Bloom every week. As distribution channels open up in your region in the future, your geotagged content will automatically be integrated - no need for extra work!
In your Bloom account, you're able to analyze: