Content Distribution

Make your content accessible to new audiences

Stressing to acquire new readers?
We can help.

Bloom opens distribution channels for news content in local communities. We partner with local businesses to diversify your distribution, automatically connecting your content to their audiences.

C. Zawadi Morris

"Knowing that our content is being shared with our target audience through additional newsletter services and with absolutely no effort on our part makes this service an absolute no-brainer and a dream-come-true for a news publisher!"

C. Zawadi Morris, Publisher of BK Reader


Channel Details

Began: February 2018
Distributor: Roomeze, real estate service
Method: Personalized newsletter
Audience: 2,400 residents
Updated November 2019
Criteria: Geotagged news and events in Brooklyn, Manhattan, and Harlem NYC
Primarily related to Arts, Culture, and Entertainment
Join this channel

What is distributed?

The channel distributes content through a personalized newsletter, using Bloom's newsletter service.

To respect the preferences of Roomeze and their users, the content is automatically filtered to only distribute Arts, Culture, and Entertainment-related news and events.

Who is it distributed to?

The newsletter is sent to customers of Roomeze who have used their real estate services to move into the city. Their typical customers are millennials (averaging 25-30 years old) and over 60% are brand new to the city.

As Roomeze helps new residents move in, they're asked if they would like to be subscribed to the newsletter. The subscribers continue to grow on a daily basis and the newsletter is sent to them bi-weekly.

How does it benefit publishers?

From February to April 2018, BK Reader geotagged about 50 news articles, which required just 9 minutes of time from their staff. They used Bloom's Wordpress plugin to geotag easily.

Bloom distributed the content to 400 newly moved-in residents who subscribed to the personalized newsletter. This resulted in over 2,100 impressions and engagement for BK Reader's articles.

The Process

How Bloom sets up and maintains distribution channels

Step 1

Geotagging Content

Once you're registered as a publisher on Bloom, you will be able to geotag content in the communities you serve.

Our team will be notified when you begin geotagging and will reach out to you regarding distribution.

Step 2

Creating Channels

Our team will begin to research and connect with businesses or services that also serve your community. Alternatively, you may recruit local businesses that you already have good relationships with.

Besides geotagging, there is no additional work required on your end to get distribution channels set up.

Step 3

Distributing Content

Our team will work alongside the local businesses to set up a distribution solution that meets their needs. Once distribution channels are ready, we'll notify you about the logistics and automatically begin distributing your content to their users.

New businesses are joining Bloom every week. As distribution channels open up in your region in the future, your geotagged content will automatically be integrated - no need for extra work!

Step 4

Analyzing New Audiences

In your Bloom account, you're able to analyze:

  • How your own content is being distributed throughout local channels,
  • Where users are viewing your content, and
  • How they're engaging with your content.

Get Started

Businesses in your community
are eager to inform their users

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