Content Distribution

Make your content accessible to new audiences

Bloom opens distribution channels for news content in local communities. We partner with local businesses to diversify your distribution, automatically connecting your content to their audiences.

C. Zawadi Morris

"Knowing that our content is being shared with our target audience through additional [services] and with absolutely no effort on our part makes this service an absolute no-brainer and a dream-come-true for a news publisher!"

C. Zawadi Morris, Publisher of BK Reader

Feature Partnership

Partner: Nextdoor
Audience: Residents registered on the platform
Distribution Method: Location-based news feed
Criteria: Geotagged stories pertaining to neighborhoods served by Nextdoor

What is distributed?

Nextdoor distributes local news stories to users on their neighborhood platform through a private location-based RSS feed from Bloom. Registered newsrooms on Bloom may give permission for their geotagged stories to be listed in the RSS feed to reach the local audience on Nextdoor. Stories will only be shown from newsrooms who decide to give Nextdoor this level of access.

In addition to the permission required to access the stories, Nextdoor may implement their own filters or limits to help provide a diverse or balanced amount of news stories on their platform, this includes stories that pertain to a specific geographic area.

Only an excerpt of the story is displayed on Nextdoor with a link and contextual detail to inform the resident who published the story and when.

Who is it distributed to?

The stories are distributed to neighborhood groups on Nextdoor's platform. Any person who is registered on Nextdoor will see news stories that are geotagged within the neighborhood they live in.

Nextdoor decides how to communicate or display the story in their services according to what they provide their users.

How does it benefit newsrooms?

Aside from brand awareness within Nextdoor's feed, each story is displayed with a link that directs residents to read the full story on the news website.

Depending on the newsroom's own services, they may benefit by engaging the resident further into the story or other stories, obtaining new subscriptions or followers, and receiving other forms of benefit offered on their website.

The Process

How Bloom sets up and maintains distribution channels

Step 1

Geotagging Content

Once you're registered as a publisher on Bloom, you will be able to geotag content in the communities you serve.

Our team will be notified when you begin geotagging and will reach out to you regarding distribution.

Step 2

Creating Channels

Our team will begin to research and connect with businesses or services that also serve your community. Alternatively, you may recruit local businesses that you already have good relationships with.

Besides geotagging, there is no additional work required on your end to get distribution channels set up.

Step 3

Distributing Content

Our team will work alongside the local businesses to set up a distribution solution that meets their needs. Once distribution channels are ready, we'll notify you about the logistics and automatically begin distributing your content to their users.

As distribution channels open up in your region in the future, your geotagged content will automatically be integrated - no need for extra work!

Step 4

Analyzing New Audiences

In your Bloom account, you're able to analyze:

  • How your own content is being distributed throughout local channels,
  • Where users are viewing your content, and
  • How they're engaging with your content.

Get Started

Businesses in your community
are eager to inform their users

Register as a publisher

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