"Knowing that our content is being shared with our target audience through additional [services] and with absolutely no effort on our part makes this service an absolute no-brainer and a dream-come-true for a news publisher!"
C. Zawadi Morris, Publisher of BK Reader
Nextdoor distributes local news stories to users on their neighborhood platform through a private location-based RSS feed from Bloom. Registered newsrooms on Bloom may give permission for their geotagged stories to be listed in the RSS feed to reach the local audience on Nextdoor. Stories will only be shown from newsrooms who decide to give Nextdoor this level of access.
In addition to the permission required to access the stories, Nextdoor may implement their own filters or limits to help provide a diverse or balanced amount of news stories on their platform, this includes stories that pertain to a specific geographic area.
Only an excerpt of the story is displayed on Nextdoor with a link and contextual detail to inform the resident who published the story and when.
The stories are distributed to neighborhood groups on Nextdoor's platform. Any person who is registered on Nextdoor will see news stories that are geotagged within the neighborhood they live in.
Nextdoor decides how to communicate or display the story in their services according to what they provide their users.
Aside from brand awareness within Nextdoor's feed, each story is displayed with a link that directs residents to read the full story on the news website.
Depending on the newsroom's own services, they may benefit by engaging the resident further into the story or other stories, obtaining new subscriptions or followers, and receiving other forms of benefit offered on their website.
Once you're registered as a publisher on Bloom, you will be able to geotag content in the communities you serve.
Our team will be notified when you begin geotagging and will reach out to you regarding distribution.
Our team will begin to research and connect with businesses or services that also serve your community. Alternatively, you may recruit local businesses that you already have good relationships with.
Besides geotagging, there is no additional work required on your end to get distribution channels set up.
Our team will work alongside the local businesses to set up a distribution solution that meets their needs. Once distribution channels are ready, we'll notify you about the logistics and automatically begin distributing your content to their users.
As distribution channels open up in your region in the future, your geotagged content will automatically be integrated - no need for extra work!
In your Bloom account, you're able to analyze:
Businesses in your community
are eager to inform their users