Bloom for Publishers

Enrich Your Local Community

Make your content more accessible
to create new local experiences and channels
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Geotagging

Leverage Your Local Content

Open new opportunities by geotagging your news and events where they happened.

Leveraging location data enables your content to be accessible to search with a GPS, displayed on maps, and personalized for residents throughout the community.

Learn more

Plugins

Personalize Your Reader Experience

Enable personalized, local experiences on your website or mobile app. Our plugins will allow people to explore your content based on their preferred location.

Each of our plugins serves a unique purpose by offering its own approach for your geotagged content. Customize and embed any of the plugins in just a few minutes.

Try them out

Newsletter

Give Subscribers More Value

Get to know your subscribers and attract new ones with our personalized newsletter service.

We work with your current CRM to personalize email by location. The service improves subscriber profiles and serves personalized emails through your existing newsletter or a brand new one.

Our personalized newsletters average 35% unique open rate, twice the industry average.

See how it works

Distribution

Hook Into New Local Channels

Reach new audiences and potential subscribers with little effort by collaborating with local businesses on Bloom.

Our distribution services work directly with local businesses in your city to distribute content to their customers.

See how it works

C. Zawadi Morris

"Knowing that our content is being shared with our target audience through additional newsletter services and with absolutely no effort on our part makes this service an absolute no-brainer and a dream-come-true for a news publisher!"

C. Zawadi Morris, Publisher of BK Reader

Featured Publisher: BK Reader

BK Reader is a hyperlocal publisher serving Central Brooklyn, NY. They use our Wordpress plugin to geotag their content and to add a local search feature so readers can easily find content happening closest to their location or specific neighborhoods.

More about the plugin

In 2018, during a 3-month long case study with a NYC real estate firm, we were able to distribute geotagged content on BK Reader to over hundreds of new residents. It only required 9 minutes of the journalist's time to geotag and received a total of over 2,000 impressions from residents who hadn't yet subscribed or followed BK Reader on social media.

Read the full case study

NEWS

Updates about the technology and research that makes Bloom an innovative tool for journalism.

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