Bloom for Publishers

Enrich Your Local Community

Geotag to make your content more accessible
for local readers and services
Article about male Article about female Article about baseball Article about crime


Turn Local News Into Local Data

Geotagging a news story takes as little as 5-10 seconds.

This immediately opens new opportunities to reach your local audience and to position your content to be more accessible as technology evolves.

Learn more


Personalize Your Reading Experience

Enable personalized, local experiences on your website or mobile app. Our plugins will allow people to explore your content based on their preferred location.

Each of our plugins serves a unique purpose by offering its own approach for your geotagged content. Customize and embed any of the plugins in just a few minutes.

Try them out


Give Subscribers More Value

Get to know your subscribers and attract new ones with our personalized newsletter service. The newsletters we work with average 35% unique open rate, twice the industry average.

We work with your current CRM to personalize email by location. The service improves subscriber profiles and serves personalized emails through your existing newsletter or a brand new one.

See how it works


Distribute Content on New Local Channels

Reach new audiences and potential subscribers with little effort by enabling local services to aggregate your local news.

Our distribution network can connect with a variety of local services, which helps to diversify and localize your circulation.

See how it works


Bring Subscribers Out Of Isolation

Inform readers and get insights about neighborhood engagement

We're piloting new features that bring your local subscribers together as a community, connecting actual neighbors with your news and giving them an opportunity to be influenced by each other.

We're also learning how this approach to community engagement can influence your editorial and business goals.

Request a demo

C. Zawadi Morris

"Knowing that our content is being shared with our target audience through additional newsletter services and with absolutely no effort on our part makes this service an absolute no-brainer and a dream-come-true for a news publisher!"

C. Zawadi Morris, Publisher of BK Reader

Featured Publisher: BK Reader

BK Reader is a hyperlocal publisher serving Central Brooklyn, NY. They use our Wordpress plugin to geotag their content and to add a local search feature so readers can easily find content happening closest to their location or specific neighborhoods.

About the plugin

In 2018, during a 3-month long case study with a NYC real estate firm, we were able to distribute geotagged content on BK Reader to hundreds of new residents. It only required 9 minutes of the journalist's time to geotag and received a total of over 2,000 impressions from residents who hadn't yet subscribed or followed BK Reader on social media.

Read the full case study


Updates about the technology and research that makes Bloom an innovative tool for journalism.

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